When CuisinArt Golf Resort & Spa underwent a major renovation, it was an opportunity for something bigger than a refresh — a full repositioning into Aurora Anguilla, with a new name, identity, and experience built for a new audience.

The brand needed to feel as elevated as the property itself: sensory-forward and design-conscious, while still carrying the ease of island life. I helped shape that tone of voice and developed messaging that brought the new identity to life.